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Technical Meeting - January 2016

posted Jan 4, 2016, 9:37 AM by IMA IE Web

Rancho Cucamonga, CA, January 4th, 2016 – The IMA®  Inland Empire Chapter is proud to announce our January Technical Meeting. The next meeting will take place on Thursday January 21st, 2016.

 This month we welcome Michael Scofield, Asst Professor Health Informatics, Loma Linda University.

 Michael Scofield is an Asst. Professor of Health Informatics at Loma Linda University.  He is a frequent speaker and author in topics of data management, data quality, data visualization, and data warehousing.  He has spoken in over 26 states, Canada, Australia, and the U.K.   His career experience includes government, manufacturing, finance, and software development.  Now retired, he still does pro bono data mining and data quality analysis for non-profit organizations.   His greatest interest currently is data visualization, and using graphic techniques to reveal business and economic behavior.


  • Decision-makers often ask for “data”, but what they really want is information which will help them understand a problem or a condition around the decisions they need to make.  Yet they often do not know what data is available, what it is called, and how they might want that data or derived information expressed.
  • This presentation focuses upon converting large volumes of tabular data into useful information, using graphic means, which is understandable to the human eye-brain combination.
  • We will explore the data-to-information life cycle, and all the potential points of failure or misinterpretation along that path.  We will also look at the analysis and graphic tools and techniques through which such information is expressed for human eye-brain consumption.
  • The role of context (historical, lateral, etc.) is important in giving information greater meaning.  We shall survey graphical techniques and case studies which illustrate how important context is in understanding the true consequence of a data point.
  • For example, one common characteristic of most measures of business, society, and economic activity is constant growth.  But the rate of growth, and a declining share of total activity may be masked by that raw growth.  We will explore simple mathematical and graphic techniques for putting raw metrics into more meaningful context.
  • This presentation also features a “rogue’s gallery” of really bad charts which we will review, and discuss why they are misleading (or unreadable) and how they can be improved.


RSVP:  Michele Clark at or 909-466-8880

Or follow this link for prepaid reservations:


$15.00 student non-IMA members

$10.00 student IMA members

Must have current student ID and IMA membership number to qualify for these rates.

Pre-pay or PayPal $32, or at the door $37, Students $15 w/pre-reservation and current student ID.


About IMA® (Institute of Management Accountants)
IMA®, the association of accountants and financial professionals in business, is one of the largest and most respected associations focused exclusively on advancing the management accounting profession. Globally, IMA supports the profession through research, the CMA® (Certified Management Accountant) program, continuing education, networking, and advocacy of the highest ethical business practices. IMA has a global network of more than 65,000 members in 120 countries and 200 local chapter communities. IMA provides localized services through its offices in Montvale, N.J., USA; Zurich, Switzerland; Dubai, UAE; and Beijing, China. For more information about IMA, please visit


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Jan 4, 2016, 9:37 AM